JOHN SCOTT MEDIA

John Scott

Folsom, CA

john@johnscottmedia.com

415.203.4168

John on LinkedIn

SUMMARY

 

Product strategist and marketer with proven experience in identifying market opportunities and the competitive landscape. Specialties include writing for social, technical and internal audiences, preparing deliverables presentations to clients and employers, also teaching and training staff.

PROFESSIONAL EXPERIENCE

 

Senior Marketing Manager   

Benningfield Group | Folsom, CA                         

July 2018-Present

In this role I prepared market and competitive research which resulted in our developers creating what I recommended - a SaaS product set to debut in March 2020. We created a style guide from scratch and rebranded the company after collecting test data from UX/UI panels. A website was built from scratch (bg.software) and analytics tools (screen recordings, heatmaps and Google UTM-coded landing pages) were created to measure performance. We created a social dashboard to automate evergreen posts across Facebook, Twitter, LinkedIn and Instagram. 

I hired two salespeople - one for inside and one for outside sales - and created our inbound sales processes, utilizing Salesforce to track leads and meetings. We create both analog and digital collateral to use in email campaigns, client pitches and presentations.

 

 

Technical Writer     

NASA | Greenbelt,  Maryland                    

July 2018- October 2018 

                            

This remote contract position involved “translating” highly scientific project proposals into content accessible for a wider audience. This was primarily an internal communications role, but certain deliverables were also viewed by a civilian audience or the press.

 

 

Faculty  

School of Communications and Media Technologies 

Academy of Art University | San Francisco  

September 2010-present

 

I'm currently an adjunct lecturer teaching graduate courses in social media production and branding, also marketing and multiplatform storytelling. I created and managed our social media platforms and supervised a small team of student content creators. One major achievement was performing comprehensive analysis of all departmental marketing channels then submitting a solution-based report to the marketing department for the entire university.

 

 

Producer + Host                                    

CBS Interactive

San Francisco

November 2010-July 2011

 

I was the writer, host and producer of a popular video podcast spotlighting local entrepreneurs. Audio from the episodes ran on KCBS news radio in San Francisco. 

 

Operations Manager                       

Digital and Broadcast     

iHeart Media +Total Traffic Network

San Francisco

December 2007-February 2010

 

We pioneered the concept of insertion of local ad content in podcasts and was one of the industry leaders in this practice. One of our biggest successes was developing a weekly podcast with then-San Francisco mayor (and now candidate for governor) Gavin Newsom. As program manager of News/Talk KNEW and KKGN radio stations and their websites, I supervised a team of 12 journalists and traffic reporters. I researched and wrote promotional and commercial copy and wrote the scripts as host of a drive-time news magazine program.

 

EDUCATION

 

University of Dallas | History of American Cities

 

AWARDS

 

Northern California News Directors Association:

 

  • Best Live Breaking News Coverage

  • Best One-Person News Department

  • Best Newscast Under 15 Minutes

 

INTERESTS + COMMUNITY

 

  • Mentor, Big Brothers/ Big Sisters of the Bay Area

  • Tutor, Boys + Girls Club of the Mid-Peninsula

  • Board member, The Second Opinion, San Francisco

  • Author of two books, #3 due Christmas 2020

  • Singer/songwriter and guitarist in two bands